Evaluation

I decided to do durex because I feel like it is a subject that hasn’t been as popular as the other ones, I also feel like it is an important issue and no one is really attempting to tackle it. I wish managed my time better because I almost ran over the final date and I probably should have had more actors in it to make it more realistic even if they were only extras, they did not really need to have a full speaking role just to be in it.

I made certain editorial decisions because I wanted to make it seem natural while still trying to follow the client brief. I think they were mostly the correct decisions especially on casting and the shots that I decided to use. I do think that I met the client brief because I made sure the target audience was men and women aged 16 to 24 and it does show how you should carry round condoms with you every day and how they are an every day item.

During this project I learnt how to put music in the back ground of a video and how to cut and arrange clips and photos into the same video. I also learnt how to use transitions and cutaways in a video and how to shorten or extend a video.

The people in my class said that my video was good and seemed quite interesting but it did not seem like it was actually happening so next time I record a video I will make sure it looks realistic and the actors do not look stiff or like they are not really doing what they are doing on screen. They also said that they thought it was a very creative and unique idea.